A few months ago I ran across Guy Kawasaki and Shawn Welch’s new book APE: Author, Publisher, Entrepreneur. I asked if I could get a copy to review and I’m very glad I did. In my non-publishing life I’ve done software and project management. In each of those cases I had books that I’d return to at the start of a project to remind myself how to do things right; how to start the project on the right foot.
I did that with A.P.E. on my upcoming project (not quite ready to announce – hint, hint). I revisited it throughout the startup phase of my project and I’m very glad I did. It got my head in the right place and reminded me of some things I’d forgotten since last time. It’s chock full of reference material that will remain evergreen. I’ve done the authoring phase and am about to enter the publishing and entrepreneuring phase of this project. I will keep A.P.E. at hand throughout the process.
Before you self publish, buy APE: Author, Publisher, Entrepreneur by Kawasaki and Welch.